NaoNow already had a strong presence in Korea with its online English education platform for kids, targeting mothers in their 30s and 40s. During my initial brand research, two key insights stood out:

1. Korea was their primary market.

2. Their search volume on Naver was nearly 10x higher than on Google.

   
   

Seeing the opportunity on Naver, I offered to manage their Naver Blog to boost visibility and traffic.

Naver SEO: Blog Management for Traffic Growth

My initial role was to plan monthly keywords and content topics. I led the entire content process, from keyword research and topic ideation to full execution.

To drive organic growth, I targeted high-demand, low-competition keywords with topics like "Kids YouTube Channels for English Learning" and "Christmas Videos to Learn English for Kids"—which both became high-traffic drivers over the next three months.

By the end of month three, blog traffic had grown 2.1x, increasing from 2,300 to 4,900 monthly visitors.

Naver SEO : Blog Management for Conversion

After three months, the brand wanted to shift from traffic to conversion. Accordingly, I adjusted our keyword selection toward high-intent queries designed to drive trial class sign-ups.

Content-wise, I restructured the posts to guide readers seamlessly toward the trial class CTA, using persuasive narrative copy. 'Self-bought Review for NaoNow' was the most influential post, where I edited three different clients' reviews to provide comprehensive information for the audience. This also resulted in being featured in Naver's AI, and 1st ranking on targeted Keywords.

As a result, 10 targeted keywords ranked in 1-3 positions on blog , generating 24 organic conversions.

Web Localization: Native Korean Copy Adaptation

Working alongside their global Google SEO team, I localized NaoNow's website copy into natural Korean, focusing on terminology and phrasing that resonated directly with local parents.

Transparent Reporting & Alignment

It's important to me to have clear and open communication on the progress, so I am aligned with the brand's direction and smoothly give tweaks to the strategy in timely manner. To do this, we had ;

Bi-Weekly Meeting : Clear Traffic progress and open communication to keep strategies aligned.

Monthly Meeting : Clear, data-backed reports with key perfomrance tables, allowing the team to easly assess results and plan upcoming initiatives.