EduTECH

NaoNow

Naver Blog Management and Localization


NaoNow already had a strong presence in Korea with its online English education platform for kids, targeting mothers in their 30s and 40s. During my initial brand research, two key insights stood out:

  1. Korea was their primary market.

  2. Their search volume on Naver was nearly 10x higher than on Google.


Seeing the opportunity on Naver, I offered to manage their Naver Blog to boost visibility and traffic.

Naver SEO: Blog Management for Traffic Growth

My initial role was to plan monthly keywords and content topics. I led the entire content process, from keyword research and topic ideation to full execution.

To drive organic growth, I targeted high-demand, low-competition keywords with topics like "Kids YouTube Channels for English Learning" and "Christmas Videos to Learn English for Kids"—which both became high-traffic drivers over the next three months.

By the end of month three, blog traffic had grown 2.1x, increasing from 2,300 to 4,900 monthly visitors.

Naver SEO : Blog Management for Conversion

After three months, the brand wanted to shift from traffic to conversion. Accordingly, I adjusted our keyword selection toward high-intent queries designed to drive trial class sign-ups.

Content-wise, I restructured the posts to guide readers seamlessly toward the trial class CTA, using persuasive narrative copy. 'Self-bought Review for NaoNow' was the most influential post, where I edited three different clients' reviews to provide comprehensive information for the audience. This also resulted in being featured in Naver's AI, and 1st ranking on targeted Keywords.

As a result, 10 targeted keywords ranked in 1-3 positions on blog , generating 24 organic conversions.


Web Localization: Native Korean Copy Adaptation

Working alongside their global Google SEO team, I localized NaoNow's website copy into natural Korean, focusing on terminology and phrasing that resonated directly with local parents.



Transparent Reporting & Alignment

It's important to me to have clear and open communication on the progress, so I am aligned with the brand's direction and smoothly give tweaks to the strategy in timely manner. To do this, we had ;

Bi-Weekly Meeting : Clear Traffic progress and open communication to keep strategies aligned.

Monthly Meeting : Clear, data-backed reports with key perfomrance tables, allowing the team to easly assess results and plan upcoming initiatives.




tl;dv showed high potential in the Asian market given its proven success in Japan. With over 2 million worldwide users, they were looking to test the Korean market. I joined as the sole lead to execute marketing strategies for their initial market validation.

How I helped - Market Research

I conducted market research on product demand in Korea and the competitive landscape, presenting recommended marketing strategies in a deck. I prefer starting with a strategy deck before launching campaigns to ensure full alignment on focus areas for the next 3–6 months.

How I helped - Naver Blog Management

Since Naver is one of the dominant search engines in Korea, I helped them plan, establish, and create content on their blog. By posting consistently over three months, we drove significant traction both to the blog and the main website.

How I helped - Influencer Management

To test their global ambassador program in Korea, I localized the program and led end-to-end execution, from seeding to outreach. This resulted in generating 21K+ organic impressions through collaborations with 13 ambassadors.

Communication Support with Active Designs

I also supported design needs across blog publications, collaborations, and outreach campaigns—creating thumbnails, banners, and company brochures.