tl;dv showed high potential in the Asian market given its proven success in Japan. With over 2 million worldwide users, they were looking to test the Korean market. I joined as the sole lead to execute marketing strategies for their initial market validation.

Strategy: Market Research & Strategic Roadmap

I conducted market research on product demand in Korea and the competitive landscape, presenting recommended marketing strategies in a deck.

I prefer starting with a presentation deck before launching campaigns to make sure we are aligned on what to focus on the next 3–6 months.

SEO & Content: Naver Blog Growth

Since Naver is one of the dominant search engines in Korea, I helped them plan, establish, and create content on their blog. By posting consistently over three months, we drove significant traction both to the blog and the main website.

Partnership : Influencer Management

To test tldv's global ambassador program in Korea, I localized the program and led end-to-end execution, from seeding to outreach. This resulted in generating 21K+ organic impressions through collaborations with 13 ambassadors.

Design: Brand Assets & Collateral

I also supported design needs across blog publications, collaborations, and outreach campaigns—creating thumbnails, banners, and company brochures.