AI PRODUCT
tl;dv
Kickstart Korea project
tl;dv showed high potential in the Asian market given its proven success in Japan. With over 2 million worldwide users, they were looking to test the Korean market. I joined as the sole lead to execute marketing strategies for their initial market validation.
Strategy: Market Research & Strategic Roadmap
I conducted market research on product demand in Korea and the competitive landscape, presenting recommended marketing strategies in a deck.
I prefer starting with a presentation deck before launching campaigns to make sure we are aligned on what to focus on the next 3–6 months.
SEO & Content: Naver Blog Growth
Since Naver is one of the dominant search engines in Korea, I helped them plan, establish, and create content on their blog. By posting consistently over three months, we drove significant traction both to the blog and the main website.
Partnership : Influencer Management
To test tldv's global ambassador program in Korea, I localized the program and led end-to-end execution, from seeding to outreach. This resulted in generating 21K+ organic impressions through collaborations with 13 ambassadors.
Design: Brand Assets & Collateral
I also supported design needs across blog publications, collaborations, and outreach campaigns—creating thumbnails, banners, and company brochures.
tl;dv showed high potential in the Asian market given its proven success in Japan. With over 2 million worldwide users, they were looking to test the Korean market. I joined as the sole lead to execute marketing strategies for their initial market validation.
How I helped - Market Research
I conducted market research on product demand in Korea and the competitive landscape, presenting recommended marketing strategies in a deck. I prefer starting with a strategy deck before launching campaigns to ensure full alignment on focus areas for the next 3–6 months.
How I helped - Naver Blog Management
Since Naver is one of the dominant search engines in Korea, I helped them plan, establish, and create content on their blog. By posting consistently over three months, we drove significant traction both to the blog and the main website.
How I helped - Influencer Management
To test their global ambassador program in Korea, I localized the program and led end-to-end execution, from seeding to outreach. This resulted in generating 21K+ organic impressions through collaborations with 13 ambassadors.
Communication Support with Active Designs
I also supported design needs across blog publications, collaborations, and outreach campaigns—creating thumbnails, banners, and company brochures.
